This paper aims to discuss one of the success-making factors for any international rollout and in my opinion the single most important factor – Communication.
The term ‘communication’ means many different things to many different people; in the context of this paper I refer to the ‘personalised’ movement of information between two parties. (1:1 rather than 1:n)
Within any given programme there are many involved parties and the diagram here is an attempt to show the complexity of and many routes for personalised communication throughout the life of a programme. A breakdown in any one of the communication lines shown has the potential to create havoc for any international rollout programme.
Below I have outlined an example, from personal experience, of a breakdown or failure in proper communication between the IT function and local business management that created considerable issues for.....
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